Establish a pricing structure for the new fare media that makes them competitive with other available fare media.

Ventura County’s experience with an automated transit fare collection system.

Ventura,California,United States

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Lesson Learned

During the Smart Passport program, each transit agency continued to set its own fare policy while offering both the existing monthly pass and the stored value Smart Passport passes. Unfortunately, SCAT would not consent to lowering the price of the monthly Passport, making the SCAT pass more competitive. (Table 3 compares the Smart Passport prices with SCAT pass prices.) Thus, customers who traveled on SCAT lines had little incentive to purchase the Smart Passport, other than its stored-value feature. Although VCTC wanted fare parity, it was more important to secure SCATs participation in the program.

New fare media programs must be competitive with existing pass programs to attract enough of the transit population to make the program viable. Therefore, the participating agencies should establish a competitive pricing structure for the multi-agency program.

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Ventura County Fare Integration: A Case Study


Published By: USDOT FHWA/FTA

Source Date: 9/1/2001

EDL Number: 13479

Other Reference Number: FHWA-OP-01-033, FTA-TRI-11-01-01

URL: https://rosap.ntl.bts.gov/view/dot/3703

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Lesson Contacts

Lesson Contact(s):

Leisa Moniz
U.S. DOT/RITA/John A. Volpe National Transportation Systems Center

Agency Contact(s):

Steve DeGeorge
Ventura County Transportation Commission
805-642-1591 ext 103

Lesson Analyst:

Jane Lappin
Volpe National Transportation Systems Center


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United States

Systems Engineering

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smart cards, electronic fare payment, SmartCard, smart card, SmartCards

Lesson ID: 2005-00044