Cost of Driver Assistance packages that include Vision-Based Lane Departure Warning Systems range from $295 to $2800.
Made Public Date
10/02/2012
Identifier
2012-SC00267
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Cost information from four major US auto brands that provide vision-based Lane Departure Warning Systems (LDWS) provides a wide range of prices for this application, however, these are due to the various additional components included in the driver assistance packages offered by the auto companies.
 

COMPANY
PACKAGE
COST
Volvo
Collision avoidance package, Adaptive Cruise Control, Collision Warning with Auto Brake, Distance Alert, Lane Departure Warning, Driver Alert Control
$ 1,695
Cadillac
Lane departure warning system
$ 295
Infinity
Bose Studio Surround sound system with digital 5.1-channel decoding, 14 speakers and multi-media drive, Intelligent Cruise Control, Brake Assist with Preview, Lane Departure Prevention and Lane Departure Warning systems
$ 2,800
BMW
BMW Driver Assistance Package –Blind spot detection, Lane departure warning, High beam assistant
$ 1,350

Table 4.2 Vision-Based LDWS Offered by Different Car Companies

Cost models for Vision-Based LDWS by Minnesota's DOT assume a starting price for the LDWS at $500 per unit in the first year. As a result of market penetration, modeled off of mandatory and non-mandatory equipping, they predict costs will drop to $150-$200 at the end of 20 years.
 

Cost per unit of LDWS At End of 10 Years Cost per unit of LDWS At End of 20 Years Cost for deploying LDWS for total volume of cars at end of 10 years Cost for deploying LDWS for total volume of cars at end of 20 years
As per Analogy to Seat Belts (Mandatory) $178 $150 $471,969,247.22 $577,710,000.00
As per Analogy to ABS
(Non-mandatory)
$255 $200 $394,911,610.50 $715,260,000.00

Table 7.1 Cost Models for Vision-Based LDWS

System Cost

Vision-Based LDWS: $295 to $2,800 per unit Total cost for all equipped cars in Minnesota (10 years): $472.0 million Total cost for all equipped cars in Minnesota (20 years): $577.7 million

System Cost Subsystem